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ALEX.

web design · development · ecommerce optimization
built to look good. designed to convert.
01 · 07 — Selected Work
AlexPortfolio
Selected Work

Work.

Built to look good.
Designed to convert.
Alex · 2025
Contents2025–Present
In This Edition
01MCoBeautyDesign · Dev · Ecomm
02Nude by NatureEcomm · Dev · QA
03Ugly BeautyDesign
04Move ItDesign
Use the lens switcher to filter by
discipline, relevant work moves
to the front of the magazine.
01 / 07
About

I design it, build it, and make it convert.

Victim of a coding bootcamp. Gained full-stack skills through directed, project-based learning. I started off as a developer for a small Shopify business. I built the site from the ground up, focusing on everything but conversion. My role with MCoBeauty opened my eyes to the world of customer behavior and conversion optimization. I became obsessed with turning traffic into orders, using everything in my arsenal: dev skills, design thinking, and UX principles.

Give me an idea. I'll turn it into something that sells.
Based InNYC
Specializing InShopify · Design · Dev
StackReact · Liquid · JS · CSS
ToolsFigma · Klaviyo
StatusAvailable Now

Services.

What I do
01 — Design
Visual
Systems.
Every page starts in Figma, built against real constraints from day one. What you approve is what actually ships, no redesign-in-translation once a developer gets involved. I design for how someone actually scrolls and decides, not just how a page looks sitting in a deck.
Starting at $450 (single page) · full redesigns from $2,800
  • Shopify Page Design (PDP, Collection, Cart, Homepage)
  • Brand & UI Systems, from $1,800
  • Figma Prototyping, Handoff-Ready Specs
02 — Development
Full-Stack
Builds.
I write the code myself. Custom Shopify themes, sections, React builds, whatever the project actually calls for. Same person on design and build means fewer handoffs and fewer conversations that start with 'that's not quite what I meant.'
Starting at $450 (custom section) · full theme builds from $3,500
  • Custom Shopify Themes (Liquid · JS · CSS)
  • React-Based Builds
  • Site Redesigns, Scoped or Full-Build
  • Technical / QA Audits, from $400
03 — Ecommerce
Stores That
Sell.
I spent close to a year running the day-to-day on a live ecommerce site: merchandising, Klaviyo email flows, bundle strategy, ongoing site and campaign management. That's the same skill set I bring here, just pointed at your site instead of theirs.
Starting at $500 (CRO audit) · retainers from $1,200/mo
  • Conversion Rate Optimization
  • Klaviyo Email Flows, from $650
  • Merchandising & Bundle Strategy
  • Ongoing Site + Campaign Management
Not sure what you need?
Tell me what's going on and I'll scope it. Custom work gets quoted flat after a quick call, no surprise hourly bill.
Get In Touch

let's work.

alex@alexxcreates.com
Currently accepting new projects
FAQ

Design, build, and run ecommerce sites, mostly Shopify. Brand direction, page design, dev work, email flows, ongoing monitoring, whatever the project needs.

Turning traffic into actual orders. Design decisions get made with conversion in mind, not just how a page looks in a deck.

Yes. Currently taking on new projects, full builds or single pieces.

Shopify, mostly. Custom themes, Liquid, React where it's needed.